Rich company culture drives performance and winning attitude

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“To win the marketplace, you must first win the workplace.” -Doug Conant

Some years ago the following exchange was broadcast on an Open University sociology TV program. An interviewer was talking to a female production-line worker in a biscuit factory. The dialogue went like this:

Interviewer: How long have you worked here?

Production Lady: Since I left school (probably about 15 years).

Interviewer: What do you do?

Production Lady: I take packets of biscuits off the conveyor belt and put them into cardboard boxes.

Interviewer: Have you always done the same job?

Production Lady: Yes.

Interviewer: Do you enjoy it?

Production Lady: Oooh Yes, it’s great, everyone is so nice and friendly, we have a good laugh.

Interviewer (with a hint of disbelief): Really? Don’t you find it a bit boring?

Production Lady: Oh no, sometimes they change the biscuits…

Rich company culture drives performance and a winning attitude. CEOs and HR leaders must play an important role in building a culture of innovation, openness, excellence, and teamwork. When you have a great culture in the workplace, employees find their happiness in those things that people can’t even imagine

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